Why the Long-Term Relationship is More Important Than Short Term Sales

 




What is a mailing list to you? If you think of your mailing list as something that you can use in order to promote your products and try to get sales, then you may be missing out on the true potential of this incredible asset.

In reality, a mailing list has much more potential than just a means of selling and if you know how to get the most from it, then it can be the difference between being a small website and a huge, international brand.

The reason for this is simple: mailing lists allow you to build a more meaningful and more personal relationship with your readers than any other form of marketing. This is a form of marketing that allows you to communicate directly with each subscriber, right inside their inbox. Your messages will be rubbing shoulder with messages from friends and family and what’s more important still, is that you’ll be able to actually get responses as well.

How to Think of Your Mailing List

To get the most from your mailing list, you need to change the way you think about it and the way you approach it. That is to say that your mailing list is something that you will use in order to open up the lines of communication with the ‘insiders’ in your group. These are your truest fans and in that way, they almost have some level of ownership over your site. They’re a part of a movement and they’re there to contribute their ideas and suggestions as much as they are there to buy from you.

So, write to your mailing list as though they were your friends or your business partners. Let them know what’s new for the brand and ask for their input. Most importantly: when they respond, write back.

By doing this, the recipients of your mailing list will feel as though you really care about them and as though they can really trust you. This not only makes them much more likely to buy from you in the long run but it also turns them into ‘true fans’.

And if you’ve ever read the book 1,000 True Fans, then you’ll know that it only takes 1,000 such followers in order to accomplish global success. True fans are fans that will share your content, that will spread your message and that will read every message you send. This is much more valuable than making a few direct sales!

Comments

Post a Comment

Popular posts from this blog

Social Media and Email Automation

Image
Powerful, simplified tool to send emails, create pages, and automate your marketing.  Sign up  free Learn how you can scale your ecommerce business automatically via social media and email automation. Powerful, simplified tool to send emails, create pages, and automate your marketing.  Sign up  free Powerful, simplified tool to send emails, create pages, and automate your marketing.  Sign up  free
Read more

How to Promote Your Mailing List With a Blog 🎁👉👇

Image
  Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the opt-in form where they can go ahead and enter their email address and name. But while this can work well, it’s important not to overlook one of the other most effective ways to grow a mailing list: through your blog. Why a Blog is Perfect for Growing a Mailing List There are several things that will make a blog ideal for growing your mailing list. The first of these things is that a blog is well-suited to gaining more traffic via Google. Google brings people to websites based on the content. This is what people are searching for in the first place in most cases and it is what you use in order to provide value for your readers. Simply by blogging regularly, you can get more people to act...
Read more

How to Avoid the Spam Filter and Get Into the Primary Inbox 👉🎁❤

  One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become even harder though. Now we not only have spam boxes but also ‘social’ and ‘promotional’ boxes that further segregate our messages and make it hard for any of our messages to gain attention. The good news is that there are strategies you can use to combat both these issues. Read on… Language One of the first and most important tips for avoiding the spam box is to make sure you avoid using the kinds of words and phrases that computers associate with spam. This is similar to the way that Google looks for keywords, except this time the keywords are a bad thing. Examples of words to avoid include things like ‘buy’, ‘free’, ‘discount’, ‘hurry’ and ‘Viagra’....
Read more