Inbox One

  Powerful, simplified tool to send emails, create pages, and automate your marketing. Start for free | No credit card required | Cancel anytime GetResponse is an online platform featuring email marketing, landing page creator, webinars & more. Increase brand awareness Email can help you spread the word about your brand, products, and services by sharing valuable resources, educational content, news and updates and more with subscribers. You should also align your email content and design with your brand identity to create brand awareness. Generate website traffic Email is an excellent way to drive more traffic to your website. You can share snippets of recent articles and take interested subscribers to read the full versions on your blog. Or, add calls-to-action to your promotional emails that take subscribers to your  landing pages  and sales pages to learn more about your products. Drive sales and revenue Email can help you put your products and services ...

Powerful, simplified tool to send emails, create pages, and automate your marketing.  Sign up  free Learn how you can scale your ecommerce business automatically via social media and email automation. Powerful, simplified tool to send emails, create pages, and automate your marketing.  Sign up  free Powerful, simplified tool to send emails, create pages, and automate your marketing.  Sign up  free

Email marketing can be used to do a lot of things from building trust and authority in your niche to helping you to make more direct sales. Whatever you end up using your mailing list for though, you first need to encourage people to sign up in the first place. This can be easier said than done, especially as most people are dubious about giving out their personal details. After all, most of us get enough spam as it is! Here is some advice that can help you to get around that objection and grow your list nevertheless. Sell the Value Proposition The value proposition is the thing that makes your list worthwhile and the thing that will make it stand out. This is not simply the sum of its parts. A value proposition cannot be ‘getting lots of free emails’ but rather it is what those emails do for the reader. For example, if your mailing list is about fitness, then the value proposition comes from the fact that your messages will help the readers to lose weight and build musc...

  What is a mailing list to you? If you think of your mailing list as something that you can use in order to promote your products and try to get sales, then you may be missing out on the true potential of this incredible asset. In reality, a mailing list has much more potential than just a means of selling and if you know how to get the most from it, then it can be the difference between being a small website and a huge, international brand. The reason for this is simple: mailing lists allow you to build a more meaningful and more personal relationship with your readers than any other form of marketing. This is a form of marketing that allows you to communicate directly with each subscriber, right inside their inbox. Your messages will be rubbing shoulder with messages from friends and family and what’s more important still, is that you’ll be able to actually get responses as well. How to Think of Your Mailing List To get the most from your mailing list, you need to cha...

  Probably the most common way to promote and grow a mailing list is through a landing page. This is a single page on your website that will be dedicated to selling the merits of signing up. It will detail what the new subscribers can expect to get from signing up and it will provide the opt-in form where they can go ahead and enter their email address and name. But while this can work well, it’s important not to overlook one of the other most effective ways to grow a mailing list: through your blog. Why a Blog is Perfect for Growing a Mailing List There are several things that will make a blog ideal for growing your mailing list. The first of these things is that a blog is well-suited to gaining more traffic via Google. Google brings people to websites based on the content. This is what people are searching for in the first place in most cases and it is what you use in order to provide value for your readers. Simply by blogging regularly, you can get more people to act...

  One of the biggest challenges for email marketers over the years has always been beating the spam filter. The job of the spam filter on most email providers is to prevent unwanted messages from getting in – especially those that might contain viruses, phishing scams or other harmful types of content. Today this has become even harder though. Now we not only have spam boxes but also ‘social’ and ‘promotional’ boxes that further segregate our messages and make it hard for any of our messages to gain attention. The good news is that there are strategies you can use to combat both these issues. Read on… Language One of the first and most important tips for avoiding the spam box is to make sure you avoid using the kinds of words and phrases that computers associate with spam. This is similar to the way that Google looks for keywords, except this time the keywords are a bad thing. Examples of words to avoid include things like ‘buy’, ‘free’, ‘discount’, ‘hurry’ and ‘Viagra’....